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Mr.
Momofuku Ando has always instilled a sense of commitment and
quality in Nissin products. Today, Nissin's corporate philosophy inspires
this same commitment to taste, convenience, and quality. Founded
in 1948 Mr. Momofuku Ando began the company from a humble family operation.
Faced with sparse food sources after World War II, Mr. Ando realized that
a quality, convenient ramen product would help to feed the masses.
His goal was to create a ramen that could be eaten anywhere, anytime.
In 1958, Nissin introduced "Chicken Ramen", the first instant
ramen. Ironically, it was considered a luxury item since Japanese
grocery stores, sold fresh Japanese noodles (Udon) at one-sixth the cost
of Mr. Ando's new food concept.
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Rising
to the Challenge – Living in an age of Turbulent Change .
Momofuku
Ando.
About
the author :
Born 5th March, 1910.
Chairman
of Nissin Food Products Co. Ltd.
Chairman of the Kampo Science Foundation
Received the Science & Technology Agency Director’s Award
for distinguished contributions to science & technology.
Honorary Citizen of the City of Los Angeles.
Mission
: I consider food to be my mission in life.
The State of famine
that befell Japan after the defeat of the war caused me great sorrow. Observing
the great difficulty of remaining human in the absence of food, I came to the
conclusion that food was the fundamental factor in human existence.
Desire calls forth
desire. The bigger a desire grows, the more difficult it is to control.
Humans are also animals.
If the earth is hopeless, there is a larger universe beyond it. – Can
the material things that we possess make us happy ?Can we achieve happiness
as the result of successfully pursuing our desires? No, we can’t.
It is time we search for a new set of values.,
When facing difficulties
or something completely new, past experience can be a guide to accomplishing
more than you thought possible.
Keep moving forward, even through adversity.
Experience
hones latent talents.
It is good for
children to have clear roles & responsibilities from a young age, to foster
a sense of self reliance. Spoiling children, or forcing them only to study for
exams, as is too often the case in Japan, limits their growth as human beings.
Always
bec curious about your surroundings. Developing a working knowledge of the world
around you is always useful.
Have a
sense of curiosity regardless of the subject,
Amae- a sense of
passive dependence that infuses many relationships in Japan – controls
politics, education and many other aspects of modern life. Since teachers are
themselves not self-desciplined, they are unable to discipline their students.
Don’t
imitate others – walk one step ahead of the pack.
The world contains
indications of changing times and opportunities for action.
Be detail
oriented, yet bold. Be very detail-oriented in looking carefully at a situation
& investigating it thoroughly .
Through work &
relationships with others at work, study what it means to be human. That is
true learning.
Widen your
circle of friends – not to rely on them, but to improve yourself.
Associating with
people develops one’s personality.
Because man’s
knowledge is incomplete, he cannot grasp the real nature of things. Take food,
eg, if reduced to extreme starvation, man will still consider spoiled or foul-smelling
food edible.
By the
time information is published in magazines & books, it is already obsolete.
Rely on your own eyes & ears.
Profits are a result,
not the objective. Good work always produces profits.
Laymen
can make great leaps forward because they are able to break away from existing
frameworks & convention.
Loans are like
drugs – they appeal to human weakness. By the time you are aware of your
situation, you are already drowning in debt.
No
one loans you money when you need it most. – loans are another form of
indulgence.
My
comments : Learn from the Learned, experienced Leaders.
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